Lagom is the newest brand in a stable of three luxury brands owned by Dentdelion Sarl, providing luxury holidays in Europe’s finest ski destinations.
At Dentdelion Sarl, we recognise that the Earth is a finite environment, with its physical and environmental systems tightly interconnected with all life on the planet. Humanity is changing at a faster pace now than at any previous time in history. Since World War II, human development has gained momentum and our actions now have a significant impact on the global balance of both the physical and biological environments, as well as the integrity of the biosphere.
Running and operating a business where our very existence and survival is so heavily dependent on weather systems and good snow conditions, we have become increasingly sensitive to ensuring we have sound sustainable development policies.
Year-on-year, we have seen increasingly variable snow conditions. But beyond this, there are a number of unavoidable global observations giving us a clue to the current state of the planet, and the urgency to instil a corporate value system with a responsibility for addressing our own practices.
Glaciers are reducing at an alarming rate. Glaciers currently cover 1/10th of the planet’s surface and hold 75% of our freshwater supply. The rate of their melting is currently unlike any time in the past 3,000 years. The Aletsch glacier in the eastern part of Valais is the longest in Europe and is decreasing in length at about 50m a year. It has lost 1.4km in the past 40 years.
Reference: Glacier Monitoring Switzerland
There is an estimated 150 million metric tonnes of plastic in the oceans, and every year approximately 8 million metric tonnes of additional plastic waste is added to this. Meanwhile plastic production globally is on the rise annually with dramatic increases in use for short-term, or one-off use, primarily packaging.
Reference: Ocean Conservancy
Forests, the lungs of our planet, cover about 30 percent of the Earth’s land mass and are one of the world’s largest carbon sinks. But, due to farming, illegal logging, fuel wood harvesting and fires we are losing 18.7 million acres of forest annually. In addition to the significant detrimental impact on our biosphere, this drastic loss of ecosystem is resulting in a significant drop in biodiversity.
Reference: World Wildlife Fund
The industrial age has resulted in significantly increased greenhouse gas emissions such as carbon dioxide, methane, nitrous oxide and fluorinated gases into the atmosphere. The observations of these emissions are most notably visible through increased smog around developed cities. In addition to the impact on global warming, there is a significant impact on human health. The World Health Organisation reports that 4.2 million deaths each year are attributable to exposure to ambient air pollution.
Reference: World Health Organisation
The above are only high-level observations on the condition of the planet. These indicators alongside a common-sense approach have led us to a belief that it is high time we take a firm stance on the sustainable development of our organisation. Achieving this requires a set of values that are ecologically sound, socially just and economically viable. As Europe’s leading exclusive chalet operator, we are committed to pioneering a business model that is sustainable in each of these three categories: environmental, social and economic. This is a dynamic plan and will be acted on in three phases (see our goals below).
The ‘Dentdelion DNA’ has always held a deep passion for the wild and dramatic natural world around us. It is what has fuelled our success in the mountainous environments that we thrive in to-date and is one of the founding principles of our newest brand, Lagom. Through this brand, we are committed to providing our guests with informed options, so that they can make conscious choices, and take ownership of the impact of their luxury holiday.
We recognise that the decisions our guests make, and the actions that we as the operator take in delivering these holidays are only two small elements in the complex fabric of the future sustainable economy, and we will work as closely as possible with local government, other local businesses, and the owners of the properties we operate to achieve a common goal and vision, minimising our impact on the planet.
It is no longer acceptable to play ignorant to our part in the unintended consequences of our current systems. Information is more widely available today than ever before, and technology is changing at such a rapid rate that what may seem ‘impossible’ will quickly fall into the realm of ‘possible’ in the not too distant future.
We cannot solve our problems with the same thinking we used to create them.
We believe that a sustainable future ultimately comes down to individual actions, whether collectively as business owners and government in the form of policy, or individually as consumers by choosing where we spend our $ and therefore determining what is supplied to us. Through individual action, we believe in a compounding set of reactions caused by the ripple effect of a movement which will lead to exponential change.
We ultimately believe in the force of positivity, and while the best time to take action for our environment was 20 years ago, we believe that the next best opportunity is now.
We have a set of principles to help guide us in tackling the three facets of sustainability – Environmental, Social and Economic/Governance.
Our group mission is to ‘provide holidays in private spaces that fulfil the wildest dreams’. Alongside this, we have one big primary long-term sustainability goal … to provide a carbon zero luxury ski holiday by 2030.
This is a complex and ambitious goal that involves 100% commitment within our organisation that is not limited by a fear of failure. It also requires a co-operative relationship with all our stakeholders, including property owners, guests, suppliers, partners and the local, provincial and national government.
We see this as an equivalent co-operative race for the moon. Who will be the first client to make all the right choices, the first property owner to invest in all the right technologies and the first destination to provide the right technology? We want to be the first luxury operator to pull it all together.
To achieve a complex long term goal such as this we are going to have to draw on our core value system to evolve and address key issues in staged strategic efforts. We have broken these down into bite-sized goals over the immediate, short- and medium-term future. These will be re-assessed annually against successes and failures.
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